There are no worthless forms of marketing, only worthless approaches. If you have run into problems marketing your chiropractic office, chances are it could prove profitable, you just need to adjust some of the parameters of the campaign. PPC, or pay per click, is one of the most common forms of online marketing. It can prove helpful in driving new business into your chiropractic office, you just need to know the best corse of action. Chances are, there are other similar offices in your area. You need to make sure to outperform these different offices. As long as you do this, you should see a desirable return on investment. To do this, simply follow these tips to boost your chiropractic marketing.
Reports offer excellent insights into your chiropractic marketing campaign. You can see what keywords are working, what words aren’t working, how much each word is costing you, where your visitors are coming from, how long they are staying on your website and what content they are checking out. Use this information to identify the keywords worth saving and what keywords you need to change or completely do away with. To make sure you receive the most accurate reports, place the Google Adwords code on your website. Even if the service you use offers its own report system, the Google offering is typically more complete and dives into greater detail.
Look at the bounce rate of your reports. This really is going to say it all. Even if you are not receive as many visitors as you hope, the rate is very important. It shows how often someone simply stays on the first page and then leaves. You don’t want that. You want someone to check out your website and look at the services you offer. If they leave after arriving at the first page it means they are seeing something they don’t like. Perhaps the content is too cluttered. Maybe it doesn’t load quickly. Sometimes you might have great information on the front page but it is below the fold. Below the fold comes from a newspaper term when the big, but secondary stories are located on the bottom half of the front page, so it is not prominently displayed in newspaper displays. In the Internet world, above the fold means above the point where you need to scroll down. You want all of the most important information displayed as soon as someone hits your page. If the boost rate is low, the content you have above the fold is likely bad, which means you need to edit the overall look of your website.
Make sure to include localized information in your PPC chiropractic marketing campaign. If you are not including your localized address information, you’re PPC ads are on display for individuals all across the country, which is just a waste of money. Instead, you need to make sure to include your service area in all of the PPCs you eventually create.